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1 optional product
торг. дополняющий [вспомогательный\] товар по выбору* (товар, приобретаемый покупателем по желанию дополнительно к основному товару; напр., футляр для сотового телефона, покупаемый по желанию вместе с телефоном)See: -
2 optional product
дополнительное произведение
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > optional product
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3 optional product
Большой англо-русский и русско-английский словарь > optional product
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4 optional product
1) Вычислительная техника: факультативное произведение (в логическом выражении)2) Реклама: вспомогательное приспособление, товар, поставляемый по желанию покупателя (за дополнительную плату), товар, поставляемый по особому заказу -
5 optional product
факультативное произведение (в логическомEnglish-Russian dictionary of computer science and programming > optional product
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6 optional-product pricing
марк. установление цен на дополняющие [вспомогательные\] товары* (установление цен на дополняющие изделия или вспомогательные принадлежности, продаваемые вместе с основным изделием по желанию покупателя)See:Англо-русский экономический словарь > optional-product pricing
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7 optional product pricing
марк. = optional-product pricingАнгло-русский экономический словарь > optional product pricing
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8 optional product pricing
Реклама: установление цены на вспомогательный товар (поставляемый по желанию покупателя и за дополнительную плату), установление цены на дополняющий товарУниверсальный англо-русский словарь > optional product pricing
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9 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
10 product
1) продукт; результат; изделие2) матем. произведение•- Cartesian product
- companion software product
- competitive software product
- DBMS product
- dictionary product
- essential product
- final product
- hardware product
- hypertext product
- inner product
- intermediate product
- logical product
- major product
- minor product
- modulo product
- network product
- niche product
- open source product
- optional product
- partial product
- Post product
- power-delay product
- predecessor software product
- prerquisite products
- product of sums
- replacement software product
- scalar productEnglish-Russian dictionary of computer science and programming > product
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11 optional
прил.общ. необязательный; по выбору, на выбор, опциональный (возможный в случае выбора; оставленный на выбор; предоставляющий возможность выбора между разными вариантами)Syn:See:
* * *
необязательный, факультативный, по выбору. -
12 optional extra
1) марк. аксессуар на выбор*, дополнительная принадлежность (какое-л. оборудование, дополнительные детали или элементы дизайна, дополнительные услуги, прилагаемые к товару по желанию заказчика за дополнительную плату)An item that is an optional extra for a less costly model may be included as standard in the more expensive model. — Деталь, которая предлагается как аксессуар на выбор при покупке менее дорогих моделей товара, может быть обязательной частью более дорогих моделей товара.
See:2) страх. дополнительная страховка по выбору* (дополнительное страховое покрытие, которое по желанию страхователя может быть добавлено к основному страховому полису; напр., страховка, покрывающая некоторые затраты по ремонту машины, такие как расходы на замену проколотых шин и т. п., получаемая дополнительно к страховке автомобиля)See:endorsement 4) -
13 product-mix pricing
марк. групповое ценообразование* (ценообразование на товары, являющиеся частью определенной группы товаров; представлено следующими стратегиями: установление цен в рамках товарного ассортимента, установление цен на дополняющие [вспомогательные\] товары, установление цен на обязательные принадлежности, установление цен на побочные продукты производства, установление цен на товарные наборы)See: -
14 product association
1) марк. связь товаров (свойство некоторых пар и групп товаров; напр., родственные товары имеют какие-л. общие характеристики или служат одной цели, дополняющие товары удовлетворяют вместе одну потребность; связь товаров проявляется во влиянии, которое продажи одного товара могут оказывать на спрос на другой товар)See:2) марк. ассоциирование товара* (деятельность, направленная на создание у потребителей мнения, что данный товар имеет высокое качество, полезен, безопасен, престижен и т. д.; обычно это делается путем брендинга, рекламы с участием знаменитостей или рекламы товара, где пользующиеся им люди достигают успеха)they use product association with certain people, places and activities to make it more attractive — они ассоциируют товар с конкретными людьми, местами и деятельностью, чтобы повысить его привлекательность
See:branding 1) -
15 main product
1) эк. основной [главный\] продукт (продукт, который является основным результатом производственной или иной деятельности или процесса)Syn:See:2) марк. = core product 2),3) торг. основной товар (товар, который функционален сам по себе, в отличие от дополнительных товаров, которые бесполезны без основного товара)See:* * *. . Словарь экономических терминов . -
16 captive product
марк. обязательная принадлежность*, комплектный товар* (товар, созданный специально для его использования совместно с другим товаром и не имеющий самостоятельной ценности; напр., стержень для ручки, лезвие для бритвенного станка, батарейка для фонарика и т. д.)See:* * *товар, продаваемый совместно с каким-то другим (основным); товар в нагрузку. . Словарь экономических терминов . -
17 captive product pricing
марк. * установление цен на обязательные принадлежности [на комплектные товары\]* (установление цены на дополнительные принадлежности (бритвенные лезвия, фотопленка), которые не могут использоваться без основных товаров)See:Англо-русский экономический словарь > captive product pricing
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18 факультативное произведение
Большой англо-русский и русско-английский словарь > факультативное произведение
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19 suggestion selling
марк. продажи по подсказке [совету\] (стратегия продаж, при которой покупателя одного товара побуждают покупать сопутствующие товары)See:
* * *
продажи по подсказке (совету): стратегия продаж, при которой покупателя одного товара побуждают покупать сопутствующие товары. -
20 available at option
торг. поставляемый по выбору заказчика (о каком-л. компоненте или аксессуаре, которые не входят в основной комплект поставки)Syn:See:
- 1
- 2
См. также в других словарях:
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